Ipswich City Council is committed to developing and growing the local tourism sector by establishing the City of Ipswich as an accessible daytrip and short break destination within South-East Queensland.

In late 2023, we asked for input from the community to inform the development of our new Destination Development Plan (DDP) for 2025-2028, a key period as our region prepares to host the Olympic and Paralympic Games in 2032.

This plan will outline key actions to increase visitor demand, visitation, and expenditure in the city via infrastructure investment and attraction, destination marketing, visitor servicing, events, industry capability and capacity development initiatives.

The results from the survey will complement the contributions provided by local tourism businesses and will form a vital part of the identification of priority actions for tourism over the next 4-year period.

Clear themes were identified through community engagement, helping council understand Ipswich's current position as a tourist destination and possible opportunities. A summary of the findings can be seen below.

This information will help inform the Destination Development Plan 2025-2028, which will be shared with the community once finalised.

Community engagement was undertaken between September and November 2023 and included:

• one community survey on Shape Your Ipswich
• two industry workshops
• one industry survey on Survey Monkey
• one visitor survey on Survey Monkey

Engagement tools hosted on Shape Your Ipswich can be seen below.